Generative Engine Optimization (GEO) is the evolution of SEO in the age of AI-driven search. Instead of optimizing solely for rankings on traditional search engine results pages, GEO focuses on ensuring your content is selected, synthesized, and cited within AI-generated answers. As platforms like ChatGPT and other generative engines increasingly deliver direct, conversational responses, brands must structure content clearly, demonstrate authority, and prioritize trust to be included in those answers. In this new landscape, visibility isn’t just about ranking — it’s about shaping the response itself.

OpenAI has introduced agentic commerce, enabling shoppers to purchase directly through ChatGPT conversations without leaving the chat. Powered by the open-source Agentic Commerce Protocol, this shift keeps merchants in control while making hundreds of millions of products instantly discoverable and shoppable.

Generative engine optimization (GEO) is reshaping digital visibility. This essay by Tomas Corza explores research showing how GEO boosts content presence in AI-driven search.