OpenAI has introduced agentic commerce, enabling shoppers to purchase directly through ChatGPT conversations without leaving the chat. Powered by the open-source Agentic Commerce Protocol, this shift keeps merchants in control while making hundreds of millions of products instantly discoverable and shoppable.

Generative engine optimization (GEO) is reshaping digital visibility. This essay by Tomas Corza explores research showing how GEO boosts content presence in AI-driven search.