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Corza Marketing
GEO Course
Jobs to be Done Course
Blog
Home
Contact Us
GEO Course
Jobs to be Done Course
Blog
Home
Contact Us
JTBD Theory: Understanding How Products Meet Customer Needs With Customer Selfies
Product Marketing Tomas Corza 7/16/24 Product Marketing Tomas Corza 7/16/24

JTBD Theory: Understanding How Products Meet Customer Needs With Customer Selfies

How Customer Selfies Reveal True Product Preferences with JTBD Theory

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Mastering Innovation: Understanding JTBD Theory
Jobs to be Done, Product Marketing Tomas Corza 7/15/24 Jobs to be Done, Product Marketing Tomas Corza 7/15/24

Mastering Innovation: Understanding JTBD Theory

Discover why understanding the "Job to Be Done" is crucial for product success! Dive into real-world examples, like how a condo company increased sales by addressing emotional attachments or how SNHU transformed its processes to meet online learners' needs.

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How to Write Jobs to be Done Marketing Strategy: JTBD Theory
Product Marketing, Jobs to be Done Tomas Corza 6/12/24 Product Marketing, Jobs to be Done Tomas Corza 6/12/24

How to Write Jobs to be Done Marketing Strategy: JTBD Theory

How to write jobs to be done marketing strategy in five steps.

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Jobs to be Done Template (JTBD Theory)
Jobs to be Done, Product Marketing Tomas Corza 6/7/24 Jobs to be Done, Product Marketing Tomas Corza 6/7/24

Jobs to be Done Template (JTBD Theory)

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

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Jobs to be Done Template (JTBD Theory)
Jobs to be Done, Product Marketing Tomas Corza 5/21/24 Jobs to be Done, Product Marketing Tomas Corza 5/21/24

Jobs to be Done Template (JTBD Theory)

This jobs to be done template is intended to explain the basic idea of JTBD theory and its benefits.

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Creating SEO Youtube Content
Content Marketing Tomas Corza 4/24/24 Content Marketing Tomas Corza 4/24/24

Creating SEO Youtube Content

A description and visualization of my process for creating SEO Youtube content.

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Generative AI Use Case: Content Writing
Content Marketing, Artificial Intelligence Tomas Corza 4/20/24 Content Marketing, Artificial Intelligence Tomas Corza 4/20/24

Generative AI Use Case: Content Writing

Example of a generative AI use case, writing content by Tomas Corza.

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How I Use ChatGPT to Uncover Jobs to be Done
Artificial Intelligence, Jobs to be Done Tomas Corza 4/16/24 Artificial Intelligence, Jobs to be Done Tomas Corza 4/16/24

How I Use ChatGPT to Uncover Jobs to be Done

An article describing how I use AI to conduct consumer research and uncover jobs to be done by Tomas Corza.

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Jobs to be Done Template: Transportation Market Job Map
Product Marketing, Jobs to be Done Tomas Corza 4/6/24 Product Marketing, Jobs to be Done Tomas Corza 4/6/24

Jobs to be Done Template: Transportation Market Job Map

A template jobs to be done job map. With a transportation market example.

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Converging Realities
Sociology Tomas Corza 2/19/21 Sociology Tomas Corza 2/19/21

Converging Realities

A 2021 analysis of education, population, religion, politics, economics, and the impacts of COVID-19 by Tomas Corza

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