Audience curation with AI is reshaping how marketers approach segmentation, moving beyond static filters into systems that can plan, verify, and refine in real time. By combining memory, reflection, and transparent verification, these multi-agent frameworks build trust while improving accuracy. Instead of a black box, AI becomes a strategic partner, helping marketers create smarter, more reliable audiences for campaigns.

Five things you should know this week about AI and marketing.

TikTok isn’t just for viral dances anymore—it’s quickly becoming a major player in e-commerce, blending entertainment with seamless shopping experiences. Powered by advanced AI, TikTok’s algorithm connects users with products they didn’t know they needed, making impulse buying easier than ever. Discover how this platform is reshaping marketing and why brands are paying attention.

In this article I discuss the use of eye tracking technology in Neuromarketing.